Angie Melgar
DESIGNER & ART DIRECTOR
Banner_CONT_WrappingPaper_01.jpg

THE CONTRIBUTOR | HOLIDAY WRAPPING (NEWS)PAPER

Client: The Contributor
Hand Lettering, Pattern Design, Print Design, & Out-of-Home


The Contributor, which is sold by vendors experiencing homelessness or poverty, was seeking a way to increase sales during the holidays. To entice customers the newspaper was transformed into a series of designs that double as wrapping paper. Each paper purchased provided the vendor with a sale (or multiple sales) and the customer with a tangible takeaway to be used for wrapping gifts. Results were widely received and generated 40% of donations for the entire year. 

CONT0026_WrappedGifts.jpg
CONT_WrappingPaper_Other_03.jpg
CONT_WrappingPaper_Web_Double_01.jpg
CONT_WrappingPaper_Web_Double_02.jpg
CONT_WrappingPaper_Web_Double_03.jpg
CONT_WrappingPaper_Other_01.jpg
CONT_WrappingPaper_Other_02.jpg