Acme Feed and Seed—a restaurant, bar, and artisan boutique—wanted a holiday catalog that would help sell product, but also feel like a high-end magazine. With the use of beautiful photography displaying product in a natural setting and custom hand drawn lettering, the results moved product off the shelves and brought customers in to drink and eat.
Client: Acme Feed & Seed
Photographer: Emily B. Hall
The Contributor, which is sold by vendors experiencing homelessness or poverty, was seeking a way to increase sales during the holidays. To entice customers, the newspaper was transformed into a series of designs that double as wrapping paper. Each paper purchased provided the vendor with a sale (or multiple sales) and the customer with a tangible takeaway to be used for wrapping gifts. Results were widely received and generated 40% of donations for the entire year.
Client: The Contributor
Art Direction: Don Bailey
The opportunity to work on Chinet’s Comfort Cup design was a dream project. I was presented with the challenge to produce an “everyday” and “holiday” pattern. This project allowed me to design and explore hundreds of patterns that would appeal to both women and men. The client landed on the blue lines and gold stars patterns.
Client: Chinet
Art Direction: Karinne Caulkins
The following photos are from a few shoots that were later used for a variety of print and digital needs. The initial client request was a to capture a library of beautiful images that highlighted how the two product lines (Chinet Cut Crystal and Chinet Classic White tableware) could be used independently or together.
Client: Chinet
Art Direction: Karinne Caulkins
Photographer: Kyle Drier
Sticky fingers and sweet results happen when you combine syrup and lettering. This poster design originally started with pencil and paper, and then was carefully lettered with real syrup to advertise a fund raising breakfast buffet. Check out the behind the scenes process video below.
Client: AdHope & The Buntin Group
The following originally started as typography exploration with the letter “W.” It eventually become a fully blown-out hand lettered phrase, and later was turned into vector art.
After first experimenting with syrup (see AdHope Breakfast poster), cake was the next natural choice—especially when a bake sale was involved. For this design I developed custom typography, created a stencil, baked a lot of cake, and then cutletters from said cake.
Client: AdHope & The Buntin Group
The Contributor’s staff wanted to refresh the 16-page layout for the 100th (and future) issue of the paper. At the end of the project, The Contributor was given a workable template that could accommodate editorial stories, advertisements, art and poetry submissions, and entertainment (games and horoscopes) sections.
Client: The Contributor
Art Direction: Don Bailey
This fictional client grew from a student project exploring trademarks. I started with the company name and knew I wanted to work the company’s monogram (HM) into the mark somehow. Once I landed on the light bulb trademark, I developed the rest of the identity system and packaging.
